Blippi Net Worth (Money & Salary)

What is Blippi’s Net Worth and Salary?

Stevin John, widely recognized as Blippi, is a children’s entertainer and educator from the United States with an impressive net worth of $40 million. Known for his vibrant blue-and-orange outfit and playful demeanor, Blippi stars in a self-titled educational show aimed at kids, which is available for streaming on platforms like YouTube, Amazon Video, Hulu, and Netflix. Since its inception in 2014, the Blippi character has been delivering educational content designed for children. He consistently dons a blue shirt with orange suspenders, a bow tie, and a blue-and-orange beanie cap. Before adopting the Blippi persona, John performed as a gross-out comedian under the name Steezy Grossman. His inspiration for the character came from watching his two-year-old nephew engaged with low-quality YouTube videos. The first video featuring Blippi was uploaded in January 2014. Following this, he ventured into the sale of Blippi toys and DVDs, extending his content creation to various languages.

In 2020, Moonbug Entertainment acquired the franchise. During that same year, Blippi ranked among the highest-paid YouTube personalities, earning $17 million. His YouTube channel now boasts over 17.7 million subscribers.

Earnings

In 2020, Blippi’s income reached $17 million across his various projects, positioning him as one of the top ten highest-earning YouTube figures globally for that year. Currently, the brand generates revenue through a thriving retail empire, which includes toys, accessories, and digital video content.

Moonbug Acquisition

In July 2020, the British television company Moonbug Entertainment announced its acquisition of both Cocomelon and Blippi in separate deals. However, it was inaccurately reported that the purchase price for Blippi was $120 million, a figure that remains unconfirmed. Concurrent with the acquisition announcement, Moonbug revealed that it had secured $120 million in new funding from Goldman Sachs and Fertitta Capital, intended for future acquisitions.

Real Estate

In 2020, Stevin John purchased a house in Los Angeles for $2.8 million. He subsequently listed the property for sale in June 2024 at a price of $3.6 million.

Early Life

Birthed as Stephen J. Grossman on May 27, 1988, Stevin John grew up on a farm in Ellensburg, Washington, where he was immersed in a world of cows, horses, and tractors, piquing his curiosity. His childhood dreams included aspirations of becoming a fighter pilot and a limousine driver.

Military Service

In 2006, partially realizing his aviation dreams, John enlisted in the United States Air Force and served actively. Stationed with the 4th Airlift Squadron in Washington, he held the role of loadmaster for the C-17 Globemaster military transport. His responsibilities included performing calculations and planning the cargo loading to maintain the aircraft’s balance during flight. He completed his time in the Air Force in 2008.

Blippi

Upon returning to Ellensburg, John felt disheartened when he found his young nephew watching subpar YouTube content. To address this, he chose to create a children’s program that would combine entertainment with education. Thus, “Blippi” was launched on YouTube in January 2014. In this series, John plays the role of Blippi, a whimsical character who is instantly recognizable by his blue-and-orange outfit, consisting of a beanie, suspenders, and bow tie. John credits his inspiration for Blippi to classic children’s entertainers and educators, including Mr. Rogers.

“Blippi” quickly amassed a substantial following, with billions of views on its videos on YouTube. The show has expanded its reach to streaming services like Hulu, Netflix, and Amazon Video. After being acquired by Moonbug Entertainment in 2020, the series was made available in several languages, including Spanish, Italian, German, Hebrew, Arabic, and French. In October 2022, Moonbug collaborated with Virgin Media to introduce Blippi and other shows to the UK audience, while in March 2021, “Blippi” entered the Southeast Asian market through an agreement with the POPS Kids app. Additionally, in January 2022, Netflix obtained the streaming rights for “Blippi.”

The overwhelming success of “Blippi” spawned a line of merchandise featuring toys, books, and clothing. Among these is the noteworthy “My Buddy Blippi” plush toy, which mimics 15 of the character’s popular phrases and sounds. Furthermore, a spinoff series called “Blippi’s Treehouse” made its debut in December 2021 on Amazon Kids+.

Below is the most-viewed “Blippi” video on YouTube, which has surpassed 911 million views as of this writing:

Criticism

A particular point of contention emerged with “Blippi The Musical,” a live performance first staged in 2019. The show faced backlash for a perceived bait-and-switch, as John did not appear in character but was instead replaced by an impersonator, Clayton Grimm. Those who purchased tickets were eventually offered refunds.

Steezy Grossman

Prior to adopting the Blippi persona, John produced a series of juvenile videos under the character Steezy Grossman, depicting a hilariously vulgar narrative where he was born from excrement due to his parents’ sexual encounter. His body of work included numerous tasteless videos, one notably where he defecated on a nude companion post-Harlem Shake while on a toilet. In 2019, John expressed remorse for creating that particular video and employed Digital Millennium Copyright Act notices to erase it from online searches and social media platforms.