KSI Net Worth (Money & Salary)

KSI’s Finances – How Much Does He Have?

KSIOlajidebt, popularly known as KSI, boasts a net worth of $100 million. He is a prominent English figure on YouTube, a video game analyst, humorist, and rapper. KSI stands as one of the most well-compensated online personalities globally, making $25 million between September 2022 and September 2023. Presently, he owns three thriving YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” collectively accumulating over 8.6 billion views. His primary channel has garnered 24.1 million subscribers. Additionally, KSI was a former collaborator of the popular YouTube clique, the Sidemen, administering four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

KSI’s pseudonym is derived from the gaming term “KSI” combined with his actual name, Olajide, and BT British Telecom. He specializes in playing and commenting on FIFA games and has engaged in FIFA matches with renowned Arsenal and England midfielder, Alex Oxlade-Chamberlain. As a musician, KSI launched the track “Lamborghini” (starring P Money) in 2015, peaking at #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released two studio albums: “Dissimulation” (2020) and “All Over the Place” (2021), alongside features on tracks by BlacknWhite, Sway, and Yogi. In 2015, KSI authored the book “KSI: I Am a Bellend,” titled “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” in the U.S.

KSI and Logan Paul famously share animosity towards each other. Their pay-per-view boxing encounter on August 25, 2018, was billed as “the biggest internet event in history.” The match ended in a draw, leading to a rematch at the Staples Center in Los Angeles on November 9, 2019. The first fight garnered 2.25 million live viewers, with 1 million via pay-per-view and an additional estimated 1.2 million illegally through Twitch streams. The audience purchasing the fight via PPV reached 1.3 million, accumulating approximately $13 million. Both Logan and KSI likely earned roughly $2 million from the bout prior to taxes, inclusive of revenue from other sources such as merchandise. For the rematch, they each guaranteed a minimum of $900,000, with total earnings from the match, televised by boxing company DAZN USA, exceeding $3 million each. KSI also triumphed over another YouTube foe he was at odds with, Joe Weller, in the third round, clinching victory with a technical knockout. The live audience for the fight on YouTube reached 1.6 million, with 21 million views attained within 24 hours.

The Impact of Prime Energy Drink

In recent times, the energy drink “Prime” has significantly influenced discussions about KSI’s financial standing. Both KSI and Logan Paul have endorsed Prime since its launch in January 2022. Unverified reports from Prime suggest that the drink amassed $565 million in revenue over the 12-month period from December 2022 to December 2023.

Ownership of Prime by Logan Paul and KSI: Neither own the brand outright, but they possess shares in it. Speculations indicate that they jointly own 20% or hold individual 20% stakes. A majority stake is reportedly held by Congo Brands, a Louisville-based parent company co-owned by Max Clemons and Trey Steiger.

If we assume a 20% stake each for Logan and KSI, then considering Rockstar’s $3.8 billion sale to Pepsi generating $800 million in revenue (representing a 5X revenue valuation), Prime hitting $600 million in annual revenue might imply an overall worth of $3 billion for the brand (5 times $600m). With each owning 20% of the brand, their stakes could be valued at $600 million. If they collectively hold 20%, equaling 10% per person, this would equate to $300 million each. Since their exact ownership shares remain undisclosed, and the revenue numbers for the brand are unverified, all discussions on this topic are speculative. Nonetheless, it’s evident that both possess significant stakes in a flourishing enterprise.

Prime has recruited several celebrities as endorsers, including quarterback Patric Mahomes, footballer Erling Haaland, and MMA fighter Alexander Volkanovski. It’s plausible that these celebrities obtained equity in exchange for their endorsements.

Early Beginnings

Olajide Olayinka Williams Olatunji, better known as KSIOlajidebt, was born on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, hails from London, while his father, Jide, is of Nigerian descent. KSI has a younger brother, Deji, also a prominent YouTuber. In 2015, KSI secured the top spot on Tubular Labs’ roster of the “UK’s Most Influential YouTube Creators,” with Deji following closely in second place. KSI attended Berkhamsted School, where he befriended Simon Minter, later a fellow Sidemen member. In 2018, Deji stirred controversy by publicizing KSI’s personal financial records, prompting KSI to express his displeasure publicly at his family’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Trajectory

KSI launched his inaugural YouTube channel under the alias “JideJunior” in 2008, establishing the “KSIOlajideBT” account in July 2009. Making a steady income from his FIFA gaming-centric videos, he decided to discontinue his studies at sixth form college. KSI diversified his content to encompass vlog-style videos and introduced a wider array of games, hitting one million subscribers in 2012. In 2013, he inked a deal with Polaris, a subdivision of Maker Studios, subsequently joining the Sidemen in October of the same year. This British YouTube ensemble focuses on sketches, challenges, and video game commentary. In August 2017, KSI disclosed his departure from the Sidemen, proceeding to release diss track videos targeting the group’s members.

Musical Exploration

In May 2020, KSI unveiled his debut album, “Dissimulation,” securing the top spot on the Irish Albums Chart and second place on the UK Albums Chart. The Gold-certified album featured hit singles like “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His subsequent release, “All Over the Place,” in 2021, clinched the zenith of the UK Albums Chart, with Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals) leading the charts. KSI has also issued EPs like “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017), along with the 2021 studio album “All Over The Place.”

Personal Affinities

KSI is deeply engaged in philanthropic works, participating in charity TV programs like “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to YouTuberCastro1021 participated in a Race Against Slime event during his online charity stream to support SpecialEffect, a U.K.-based organization focused on bringing fun and inclusion back into the lives of people with physical disabilities by helping them play video games. KSI and his fellow Sidemen organized three charity football events from 2016 to 2018, raising nearly £400,000 for various charities like Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, KSI made a $60,000 donation to the Black Lives Matter Global Network Foundation and other charities supporting black lives, as well as donating clothing to the Seaview Project. He also joined “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign and performed on the charity single “Stop Crying Your Heart Out” for Children in Need. KSI’s charitable contributions in 2021 included a £10,000 donation to Comic Relief during BBC Radio 1’s “Lol-a-thon.”

KSI is an Arsenal F.C. supporter and has made appearances on AFTV, a channel for Arsenal fans. In 2012, he faced accusations of sexual harassment at a Eurogamer event and of sexually assaulting spokesmodel Brandy Brewer. Despite Brewer later clarifying the incident on Twitter by stating, “I consented to the motorboat it’s called comedy……relax,” KSI was subsequently banned from future Eurogamer events.

Awards and Nominations

KSI’s accolades include winning a Diamond Creator Award/Youtube Creator Reward and being named Vlogger of the Year by the NME Awards in 2016. In 2020, he won the Amazon Music UK award for Best Song with “Lighter,” earning him a BRIT Award nomination for Best British Single. KSI received three Shorty Award nominations, including Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble with the Sidemen in 2019. The book “Sidemen: The Book” was nominated for a British Book Award in 2017, and he received a BBC Radio 1’s Teen Choice Award nomination for Best British Vlogger the same year. KSI has also been recognized with nominations from the Global Awards, MTV Awards, MOBO Awards, and TMTV Awards. In 2022, he won “Personality of the Year” at the Rated Awards.

Real Estate

During a 2020 interview with “Men’s Health,” KSI revealed ownership of over ten homes in England valued at more than £10 million combined. In December 2021, he moved out of a shared flat and purchased a luxurious home in London for £10 million.