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Big ideas from creative minds

Wednesday 19th February 2014

We asked some of the speakers at this year's Webstock conference, held in Wellington, to share their knowledge. What is a micro-interaction, and why should designers think about them? Should you put your creative work online in its raw form, or wait for it to be polished? And are gossip sites edifying?


Dan Saffer is the creative director of Smart Design. He talks about “micro-interactions”, and ways to have moments of delight in the products we use every day.

Dan Saffer on stage
Dan Saffer: "It is often the tiny details that we love about products, and not so much the the big features." 



Liz Danzico told Webstock there is no shame in stopping – she herself has dozens of Tumblrs she never updates. Instead of always rushing to finish things maybe we could embrace the process, she says. Liz is the founding chairperson of the MFA in Interaction Design Program at the School of Visual Arts, and the recently-appointed creative director of America's National Public Radio. 

Liz Danzico on stage at Webstock
Liz Danzico: "We don't have a way of iterating other stuff, outside of our design processes, as far as I can tell."



Hannah Donovan co-founded music-sharing site This is My Jam, after feeling her creativity had dried up. She talks about the site, protecting creative tools, and why society is fascinated by the idea of struggling, starving artists.

Hannah Donovan at St James theatre
Hannah Donovan: "We're urged to take the straight and narrow path...but there's no guide for creative people."  


Anne Helen Petersen is a doctor of celebrity gossip. She writes about classic Hollywood scandals for The Hairpin, and blew the Webstock audience's collective mind by comparing the Kardashians to Jane Austen's Bennet family. She talks about Shirley Temple, Lorde, and why people love gossip. 

Anne Helen Petersen on stage
Anne Helen Petersen: "The way that we analyse a book or a poem in class, it's the same sort of coding that happens when we look at a celebrity image."