FINDING AN IDEA
The perfect story for The Wireless is about an issue that isn’t usually discussed in the mainstream media, but is something everyone talks about. And by everyone, we mean 20-something New Zealanders.
It should have voices that haven’t been heard from – or that are talked about, but not talked to.
Where do you find these stories? Listen to what your friends talk about over coffee and at parties. Look for missing details in the news stories you read. Think about what you would like to find out.
Don’t be afraid of conflict or controversy.
Crucially, your story should lend itself to a video component, or other form of multimedia – like audio or an audio-visual slideshow. Don't worry if you don't have the equipment or technical skills to do it all yourself; we can help you with that. But do brainstorm some multimedia ideas you think could be interesting and effective.
TELLING THE STORY
The internet might have infinite space, but your audience’s time is limited and you need to keep your story tight.
Your storytelling needs to be insightful, offering depth and (the sources’) personality.
To do this you need to gather detail. You won’t end up using all of it, just the best of it.
Hook your audience in using faces, places and people in your writing and your visuals.
We need a strong picture and material for a headline and intro that will get someone’s attention as soon as they see it in their social media feed.
HOW LONG SHOULD A STORY BE?
For video, the length will depend on the style of video. A short video feature should be 2-3.30mins, vox pops about 2mins, and a simple illustrative clip 30-90 secs.
A video might also be supported by a written story. This could be a few hundred words, or a longer feature clocking in around 1000-1400 words.
HOW MUCH DO WE PAY?
What we offer depends on the scope of the project, but we aim to offer competitive rates for quality editorial content.
Our funding is currently based on your piece having some sort of multimedia component, so don't forget to include your multimedia idas with your pitch.
PITCHING YOUR IDEA
You should be able to describe your basic story idea in one sentence. Once you've got this worked out, gives us a bit more detail – but keep it to under 200 words.
Some questions to consider are: why is the topic interesting? Why is it relevant to our audience? Is the story unique or has it already been written about a lot?
Include a list of people you'd like to talk to and a timeframe for getting the story done.
Got an idea? Email us at email@example.com.